ReachCustomersOnline.com

Inquiry Marketing Fulfills SEM's Promise

Posted by TimSlavin at September 10, 2003

Inquiry Marketing Fulfills SEM's Promise: "Marketers are beginning to recognize the importance of search engines, but two widely held misconceptions about search engine marketing (SEM) persist. First is the idea pay-per-click (PPC) search advertising alone constitutes a complete search marketing campaign. Second is the concept SEM is simply about keywords and conversions." Decent thought piece that, among other things, attempts to rename Search Engine Marketing to Inquiry Marketing. From ClickZ.

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: