ReachCustomersOnline.com

Disclaimer: I am the guy who wrote the article critiqued above ;-) -- I am also the founder of QuestionPro Survey Software

To tell you the truth I actually agree. The objective of the article was to give a *brief* primer on online surveys. I am continually amazed at the number of people who still do not get the concept of online surveys and data collection.

As for the cost comparison with surveymonkey and votations, you get what you pay for. If you are simply interested in basic frequency analysis -- got for surveymonkey. In fact we ourselved offer a 29$/Month solution at QuestionBuilder.com.

However, if you are interested in doing any real analysis think twice -- Grouping/Banner Tables, Cross Tablulation, Trend Analysis are just a few of the analysis tools that make a lot of difference.

Of course you can download the raw data and run it though SPSS -- but the idea here is to make the analysis tools integrated with the data-collection (at least mine ;-)

Thanks, Vivek, for a thoughtful response and clarification about the purpose of your MarketingProfs article. Hopefully I did not hurt your feelings too much about your article.

Your point about real analysis is well taken. My premise is that, in some cases, local businesses shy away from basic surveys because they presume the complicated approach is appropriate in all cases.