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Internet Impacts More Spending Offline than Online

Posted by TimSlavin at September 10, 2003

Internet Impacts More Spending Offline than Online: "The Internet industry has long given up on the debate of whether the Web is a branding or a direct response medium and settled on the mutual understanding that it can serve both purposes rather successfully. Up until now, however, that success has not been truly quantified, but the 2003 American Interactive Consumer Survey conducted by The Dieringer Research Group says the magic number is 50%." The survey spoke with 2,000 people. From MediaPost. Found through MarketingWonk (formerly Up2Speed).

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