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Is RSS the Answer to the Spam Crisis?

Is RSS the Answer to the Spam Crisis?: “With scam artists, spammers and virus writers all using the e-mail inbox as the main target, it has become a daily nightmare for legitimate online publishers and marketers to cope with mail filters, blacklists and irate subscribers. Enter RSS (define), the XML syndication format that allows publishers to shuttle content to news aggregators, avoiding the e-mail chaos altogether.” From InternetNews. Don’t completely buy the apocalyptic quotes from Chris Pirillo, however. The problems with email newsletters he describes afflict newsletters with high thousands of subscribers and much less small companies with smaller lists. RSS also needs to become ubiquitous like email before it achieves its promise. Otherwise, it’s a fad for geeks. Article includes lots of good links to learn more.

URLs:

http://www.internetnews.com/dev-news/article.php/3070851
http://www.internetnews.com

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This entry was posted on Tuesday, September 2nd, 2003 at 3:21 pm and is filed under Future Trends, Headlines. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.