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Keywords: To Buy or Not to Buy

Posted by TimSlavin at August 22, 2003

Keywords: To Buy or Not to Buy: "Where once Internet advertisers obsessed over banner ads, these days the buzz is all about keywords. Spurred by buying from small businesses, sellers of sponsored keyword results -- the paid links that pop up in response to specific search queries -- have seen their business surge over the last two years." Good overview article on the current state of Google AdWords, Overture, and similar services. From Wired.

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