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Web Traffic Analytics and User Experience

Posted by TimSlavin at August 7, 2003

Web Traffic Analytics and User Experience: "By looking at the data on what users do on the site, however, you can enhance your effectiveness as a specialist in the user. You already have information and knowledge gained through observation and direct questioning of individual users. Now, you can add to that insights gained from the broad swath of information pulled during their actions on the site. These numbers represent the real-world behavior and interests of the user." Another excellent article from Boxes and Arrows. This time about the intersection between usability and web site analytics, a topic lightly covered elsewhere.

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