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Posted by TimSlavin at August 7, 2003
Report Review: Nielsen/Norman Group's Usability Return on Investment: "In the business world, user experience endeavors are typically seen as a cost—a line item expense to be minimized to the greatest extent possible while still remaining competitive. User experience practitioners are, in part, to blame for this. We've been so focused on developing methods, processes, and solutions that we haven't bothered to help businesses measure, and thereby understand, our financial worth." Blunt and valuable analysis of how to measure ROI from usability. Includes a link to a free resource that includes useful ROI metrics and an extensive bibliography. From Boxes and Arrows.
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