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Six Ways To Drive SFA Adoption

Posted by TimSlavin at August 6, 2003

Six Ways To Drive SFA Adoption: "Selling sales force automation to a CIO is easy -- or at least as easy as selling anything new in these budget-conscious times. Indeed, any application that can provide an accurate picture of a sales pipeline almost sells itself. But selling an SFA application to its ultimate user base -- the sales force -- is another story altogether." Decent overview of different issues around adopting sales force automation (SFA) tools. From NewsFactor.

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