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The real measure of marketing

The real measure of marketing: “The measure of marketing should not be the expense to create these inputs. It should be the return made for the shareholders via the use of their money for marketing purposes. Fortunately, convergent evidence now indicates that the discipline of R.O.I. is about to be applied to marketing.” From Reveries. Hopefully this does not spell the end of three martini lunches and daylong creativity seminars…


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http://www.reveries.com/reverb/essays/cmomemo/hastings16.html
http://www.reveries.com

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This entry was posted on Tuesday, August 5th, 2003 at 11:58 am and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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