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Your Web Metrics Can Be All Wrong (Part 2)

Your Web Metrics Can Be All Wrong (Part 2): “Last week we looked at the problems many of you face with your Web analysis and reporting. This week, I’ll offer some solutions. Realizing that your Web data is going to be flawed—and understanding the technologies and how they can affect your analysis—is half the battle. Here are six ways you can “fix” Web data problems.” From MarketingProfs.com. Some of the ideas are simplistic, for example, encouraging people to learn to talk like programmers, but overall this is a good introduction to issues related to website activity analysis.

URLs:

http://www.marketingprofs.com/print.asp?source=/3/reynolds4.asp
http://www.marketingprofs.com

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This entry was posted on Tuesday, August 5th, 2003 at 11:51 am and is filed under Headlines, Research. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.