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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

TV Viewers and Internet Users Two Different Animals

Posted by TimSlavin at August 1, 2003

TV Viewers and Internet Users, Two Different Animals: "To broadcasters, people are just people and everybody's a viewer. That presumption, I'm afraid, is leading the industry into a crisis as New Media continues to erode viewership. The industry has responded with Websites that ignore the essential truth that an Internet user is NOT a television viewer. The mindset that any broadcasting paradigm will work on the Internet is just, well, ignorant. Hence, the Web doesn't work for broadcasting, because if you want to catch trout, you've got to use trout bait." Thoughtful article. From TVSpy.

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