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How to Triple Consumer Brand Sales Through Clever Marketing Partnerships with Non-Profits

How to Triple Consumer Brand Sales Through Clever Marketing Partnerships with Non-Profits: “Members and affiliations of a nonprofit organization make powerful brand ambassadors because they’re passionate about their cause. Many consumer brands want to harness this viral marketing capability to boost sales. The trick is not just to find the right partnership, but to create campaigns that turn your partnership from warm fuzzies into hard sales.” From GreatMindsInMarketing, part of MarketingSherpa.

URLs:

http://www.greatmindsinmarketing.com/sample.cfm?contentID=2406
http://www.greatmindsinmarketing.com
http://www.marketingsherpa.com

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This entry was posted on Tuesday, July 29th, 2003 at 10:15 am and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.