Buyers Bewildered By Techno-Speak
Posted by TimSlavin at July 23, 2003
Buyers Bewildered By Techno-Speak: "The survey of more than 1,500 consumers in China, Japan, the United Kingdom and the United States was created to examine whether potential buyers understand the language of the technology industry, and if they are delaying their purchases because products and terminology are too complex." Data on how many knew DVR, Bluetooth, WAP, and other acronyms. From Cyberatlas.
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