ReachCustomersOnline.com

Connect with low-cost tools and know-how
May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

A Tale of Two Sales Pages: Which One Ends Up With The Paying Customers?

Posted by TimSlavin at July 21, 2003

A Tale of Two Sales Pages: Which One Ends Up With The Paying Customers?: "You'd think it would make sense, wouldn't you? I mean here you are surfing the Internet. And this website is giving you $86 off compared with another site. That's a whole 30% difference. Yet you end up buying the product from the site with the higher price. Now why on earth would you do something as irrational as that?" From PsychoTactics, a site about psychology and marketing.

Comments

Post a comment




Remember Me?