ReachCustomersOnline.com

How to Convert 5 Times More Site Registrants into Paying Customers

Posted by TimSlavin at July 15, 2003

How to Convert 5 Times More Site Registrants into Paying Customers : "It's fairly easy for Peter Nolan, Group Director of Marketing at $2.5 billion sports-betting-giant William Hill, to drive traffic to the Company's online service. He promotes the site at more than 1,500 William Hill brick and mortar locations, and features the site's URL in all offline campaigns including daily newspaper ads in the UK. Plus, he's got a nice budget for search marketing, an affiliate program, and online ad buys. However, he had a big problem - roughly 50% of site registrants failed to make the initial funds deposit to their account so they could start betting online." Interesting article/idea to replace the subscription confirmation email with multiple emails. From MarketingSherpa.

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