ROI Marketing
Posted by TimSlavin at July 14, 2003
ROI Marketing: "There's a difference between search engine advertising (paid placement) and search engine optimization (SEO). The latter's focus is achieving higher rankings for organic (unpaid) listings. How? Understand who your audience is, the medium that delivers the message, relevance, and persuasiveness." From ClickZ, a decent article on different parts of search engine marketing and how to fit it into the buying cycle.
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