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Is SEM Becoming Unaffordable?

Posted by TimSlavin at June 27, 2003

Is SEM Becoming Unaffordable?: "I'd be hard-pressed to name a medium in which upward price pressure is as strong as it is in search engine marketing (SEM). Overture's and Google's keyword pricing is spiraling. Some of the most popular terms may have stabilized in Overture, but marketers are savvier. They're finding phrases with lower inventory and lower CPCs, bringing up averages across Overture's network. In Google, keyword prices evolve differently, but the upward trend is undeniable." Good commentary on the market dynamics of buying ad words on search engines. From ClickZ.

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