Are Your E-mail Metrics Good Bad or Ugly?
Posted by TimSlavin at June 19, 2003
Are Your E-mail Metrics Good, Bad, or Ugly?: "So how can you determine if your open/click-through/growth/other rate is good, bad, or ugly? Read on and I'll relate recent industry figures for common metrics; creative ways to determine the success or failure of your campaigns; and great sources for e-mail marketing statistics." Good article from ClickZ.
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