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Measuring Marketing ROI - How Low Can You Go?

Posted by TimSlavin at June 18, 2003

Measuring Marketing ROI - How Low Can You Go?: "What good are all these marketing metrics if you cannot measure the impact on the bottom line?” Before you get all excited, let me ask you some similar questions: Can you measure the impact of your product development on your bottom line? Can you measure the impact of every sales call on the bottom line? Reality is that your company’s bottom line is impacted by too many variables." Good ideas about how to measure long sales cycle marketing efforts. And a link to an earlier article about measuring marketing. From MarketingProfs.

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