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Professional Brainstormers Demonstrate How To Create Extraordinary Ideas For Breakthrough PR Strategies

Posted by TimSlavin at June 18, 2003

Professional Brainstormers Demonstrate How To Create Extraordinary Ideas For Breakthrough PR Strategies: "In an idea-intense industry like PR finding new and innovative ways of doing things is more than a need, it’s a must. Brainstorming is a time-tested way to tap into ideas. Yet, if you think you know how to brainstorm, think again. And again. Getting beyond top-of-mind ideas requires education, practice and time." Neat interview from a good PR person/site, What's Next Online.

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