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InfoWorld Trials RSS-Based Advertising

InfoWorld Trials RSS-Based Advertising: “IDG’s InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium’s commercial viability.” Short article from AdWeek’s Technology Marketing. Found while reading ContentBlog. I don’t know if being first or second (or third) matters much but public acknowledgement of using RSS feeds to display ads (probably text for now) is worth noting. RSS feeds are a different (not new) way to distribute content and currently pose fewer problems than email newsletters (although very few people have the software needed to read RSS feeds).

URLs:

http://www.technologymarketing.com/mc/article_display.jsp?vnu_content_id=1910272
http://www.technologymarketing.com
http://contentbiz.blogspot.com

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This entry was posted on Tuesday, June 17th, 2003 at 12:01 pm and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.