ReachCustomersOnline.com

How Aubuchon Hardware Doubled Online Sales by Improving Search Engine Optimization: 5 Specific Tips

Posted by TimSlavin at June 16, 2003

How Aubuchon Hardware Doubled Online Sales by Improving Search Engine Optimization: 5 Specific Tips: "Because the initial focus was to function as a Corporate placeholder as much as anything else, Aubuchon's site didn’t have much content. And without content, there was no natural way for search engines to list it. Instead the company relied on Overture and Google AdWords for pay per click advertising on certain products. These sent customers to doitbest.com product pages. The link had an affiliate code built in so that Aubuchon Hardware would receive its commission. For all this work, the company was receiving credit for about 70 orders a day." Good ideas about how to migrate a site from brochureware to transactional. From Great Minds In Marketing, part of MarketingSherpa.

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: