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Who Really Controls E-Mail Delivery, Part 1

Who Really Controls E-Mail Delivery, Part 1: “We’ve all seen brand-name e-mailers get listed in the junk or bulk e-mail folders on AOL, Yahoo!, and Hotmail. What you may not know is many of these brand e-mailers have large e-mail service bureaus sending e-mail on their behalf, and these senders are on these ISPs’ whitelists. Even more interesting is these large e-mail service bureaus have full-time staff dedicated to ISP relations, but they’re still unable to completely stop e-mail from being blocked or filtered out of the inbox. ISPs have decided user control is more important than e-mailer deliverability. The “this is spam” button is becoming used nearly as often as the unsubscribe option and (as I mentioned in an earlier column), is quickly eliminating any viability for ISP whitelist programs.” Good advice. From ClickZ.

URLs:

http://www.clickz.com/em_mkt/em_mkt/print.php/2218251
http://www.clickz.com

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This entry was posted on Monday, June 9th, 2003 at 9:58 am and is filed under Email Marketing, Headlines. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.