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Kick-Starting List Growth: A Case Study

Posted by TimSlavin at June 3, 2003

Kick-Starting List Growth: A Case Study: "One of the hottest topics at the ClickZ E-Mail Strategies Conference this week was growing e-mail lists. Methods discussed included harvesting (don't do it!), appending (not the way to build a permission-based list), marketing to third-party lists, and buying search engine keywords, to mention just a few. But there's another, often overlooked, way to grow your list: optimize your registration process." Good case study that includes links to two other articles the author wrote about list growth techniques. From ClickZ.

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