ReachCustomersOnline.com

Learning to Market through Spam

Posted by TimSlavin at May 30, 2003

Learning to Market through Spam: "According to a recent Brightmail study, 40% of all e-mail is Spam. I won’t use this space to go into detail about what’s being done to combat Spam, that’s well covered. However, there seems to be a lack of constructive advice on how to market through spam." Great article that shows six ways to counter-program the flood of spam in customer email inboxes. From iMediaConnection by way of The Jennings Report, an excellent email newsletter about marketing.

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