Dialogues of Equals
Posted by TimSlavin at May 29, 2003
Dialogues of Equals: "Most online marketers continue to use a one-way methodology. They throw something out there and wait for the sale. Prospects want to be sold right off the bat, but one-way communications just won't get the job done. Building trust and confidence a customer can rely on will." Thoughtful article about communication strategies for email newsletters. From ClickZ yesterday.
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