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False Web Ratings Swing Opinion, Study Says

Posted by TimSlavin at May 23, 2003

False Web Ratings Swing Opinion, Study Says: "Online ratings systems that recommend movies or other products can be manipulated to change people's opinions of what they like, according to a new study by University of Minnesota computer researchers. But the authors warn that while falsified reviews may help sell a product and slant consumers' views in the short term, users will ultimately lose trust in a tainted system." From NYTimes.com (free registration required and content available free for only a short time).

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