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Chemicals Firm Replaces Mail With E-Letter

Posted by TimSlavin at May 22, 2003

Chemicals Firm Replaces Mail With E-Letter: "Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an e-mail newsletter. The results were so good that the firm now plans to redesign the letter and increase its frequency from quarterly to six times a year. To date, the newsletter has enabled Advanced Polymer (APA) to cut marketing costs by better than two-thirds while more than doubling the number of its prospects and customers, according to business development manager Jeff Senich. And the firm hopes the letter will drive 10% growth this year. 2002 sales totaled $30 million, 8% better than the year before." From DirectMag.com and found in the email newsletter from SilverPOP, an email vendor.

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