Posted by TimSlavin at May 21, 2003
20 Rules of Writing Effective Business E-Mails: "Developing effective business-to-business (B2B) e-mail marketing messages is significantly different than developing business-to-consumer (B2C) e-mails. That is why, after writing extensively about consumer-oriented e-mails in past columns, I'll now address B2B communications." From ClickZ.
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