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Overture Partnership Key for Yahoo!

Posted by TimSlavin at May 19, 2003

Overture Partnership Key for Yahoo!: "Yahoo! has credited its financial turnaround in part to the tremendous growth shown in paid search thanks to its partnership with Overture Services. In a regulatory filing on Thursday, the portal revealed just how much it has benefited from the relationship, the fruits of which accounted for nearly one fifth of its revenues in the first quarter." From InternetNews. A good indirect sign that marketing on search engines is taking off and becoming mainstream.

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