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Is Your Search Marketing Budget Working Hard Enough?

Posted by TimSlavin at May 16, 2003

Is Your Search Marketing Budget Working Hard Enough?: "Though these search marketing costs may seem high, truth is you may not be investing enough in your staff or agency to fully leverage search's power." From ClickZ. While the article is geared towards bigger companies that have staff and budgets, the advice works for everyone (except XML feed search engine inclusion which is probably costly overkill for most small businesses).

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