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E-Mail List Rental, Part 1: Seven Questions to Ask a Vendor

Posted by TimSlavin at May 16, 2003

E-Mail List Rental, Part 1: Seven Questions to Ask a Vendor: "Renting third-party lists is one of the most common ways to acquire customers and/or build in-house e-mail lists. Where do you begin? Doing your homework saves headaches later -- headaches driven by poor results, spam complaints, wasted time and money, and bad PR." From ClickZ.

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