ReachCustomersOnline.com

Conducting a Dialogue

Posted by TimSlavin at May 16, 2003

Conducting a Dialogue: "But often the goal of getting visitors to your Web site is not to have them visit the site once and purchase your product or service. Your company may have created a useful Web site, attractive to large numbers of visitors. You want to not only drive them there in the first place but also keep them coming back. One way to do so is to create an e-mail dialogue." Good case study about National Semiconductor and a one-off email marketing campaign they did. From ClickZ.

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