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Compare and Contrast: Overture and Google Guidelines

Posted by TimSlavin at May 15, 2003

Compare and Contrast: Overture and Google Guidelines: "Those new to paid-placement listings might assume anything goes. Pay enough and you can rank on top for terms you wish to target and with ads saying exactly what you want. In reality, paid listings operate within constraints." Includes a second, Part 2 article. From ClickZ last August. Good description of the underlying logic behind the copy and keyword guidelines used by Google and Overture for paid keyword ads.

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