ReachCustomersOnline.com

Broader Is Better in Google and Overture

Posted by TimSlavin at May 14, 2003

Broader Is Better in Google and Overture: "So how does a marketer assemble a campaign in which prices are reasonable and volumes sufficient? For many, the answer is to go broad. Even if you already know how, a refresher might be in order." From ClickZ last fall. Good description of how to craft a search engine keyword ad campaign to lower costs, raise results.

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: