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Online ads, get ‘em while they’re hot!

Online ads, get ‘em while they’re hot!: “How hot are online ads? The New York Times reported “signs of a revival for online ads,” BusinessWeek said “online ads take off — again,” and dotJournalism sees a “rosy future for online journalism.” Not hot enough? Microsoft’s online mag Slate, which once tried subscriptions, turned a profit as a largely free, ad-supported zine. Still not hot enough? Starcom MediaVest Worldwide’s CEO Jack Klues told the iMedia Summit that his media-buying firm would include a number of streaming video sites to its upfront buying and planning. The upfront period is when advertisers usually buy the best TV ad slots in advance.” One of several excellent stories this week from the Online Publishers Association newsletter. Their stories include links to several sources so that you get a well-rounded view.

URLs:

http://www.online-publishers.org/ir_051203.html#news1
http://www.online-publishers.org

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This entry was posted on Tuesday, May 13th, 2003 at 8:32 am and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.