ReachCustomersOnline.com

Next Steps for eMarketing: Moving Beyond eMail

Posted by TimSlavin at May 12, 2003

Next Steps for eMarketing: Moving Beyond eMail: "Marketers latched on to the capabilities of eMail as an inexpensive marketing channel to supplement direct mail. In addition to lowered costs, eMail removes a large barrier inherent to traditional direct mail by allowing the marketer to immediately close the purchase transaction by embedding a call-to-action URL in the eMail message. However, eMail has several irreconcilable limitations that will eventually limit or even end its use as a marketing channel." From Opt-in News.

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