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Media Buy for the Little Guy

Media Buy for the Little Guy: “The current product offering, a self-serve campaign development system, caters to advertisers with budgets as small as $200. In about 15 minutes, media buyers can build and launch a customized and targeted online banner campaign. The system includes a banner ad creation tool, although existing creative can also be used. Options are somewhat limited, but there are several ad formats to choose from, along with a variety of content- and geo-targeting preferences.” From ClickZ today.

URLs:

http://www.clickz.com/media/media_buy/print.php/2202661
http://www.clickz.com

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This entry was posted on Friday, May 9th, 2003 at 8:20 pm and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.