ReachCustomersOnline.com

Rise Above Irrelevancy

Posted by TimSlavin at April 30, 2003

Rise Above Irrelevancy: "The best way to engage customers and prospects is through newsletters. Newsletters allow you to create conversations with prospects and customers that rise above plain old e-mail. Customers who previously felt inundated will instead feel they\'re engaged in a dialogue with you and your company. To accomplish this, simply match customers' actions to the content you send. This shows you understand not only their actions but also their motivations for responding or not responding." Nice, common sense article from ClickZ today.

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