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Why shoppers shop at supermarkets

Why shoppers shop at supermarkets: “Message to supermarket executives: Continuing a 24/7 fixation on price is now counter-productive relative to other ways of meeting shopper expectations that would add genuine value to the overall supermarket shopping experience and leverage supermarkets’ inherent strengths in the process.” From Reveries.com. Interesting data on reasons people shop at chain groceries, Wal Marts, Costcos.


URLs:

http://reveries.com/reverb/essays/outthere/hoyt15.html
http://reveries.com

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This entry was posted on Friday, April 25th, 2003 at 2:32 pm and is filed under Headlines, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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