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May 8, 2006 :: Volume 2, Issue 4
Next Issue: May 2007

AOL 8.0: All Database Rules Have Changed

Posted by TimSlavin at December 16, 2002

Paul Soltoff article in ClickZ.com:


"Until now, email database creation was solely about obtaining permission: opt-out versus opt-in versus double opt-in. All that's about to change. With new Web clients such as AOL 8.0 already available and others quickly following, the conversation suddenly and dramatically shifts from whether you have permission to email someone to how to get email delivered.

Permission is no guarantee."


Turns out AOL 8.0 has a different way to allow subscribed email newsletters in, a way that changes the rules by which email subscriptions are handled. Read the article.

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