Business & Marketing Stories

Strategy, internet marketing, social media, project management, and other business-related topics.

Free Google AdWords Campaigns for Non-Profits

“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.” From Google Grants. The value of their grant varies and depends... 
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How to Find the Perfect Color and Create a Color Palette

“No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational. Colors don’t exist in a vacuum but are always seen with other colors. Because of this, you can design a color-coordinated document based on the colors in any element on the page. Here’s how.” From... 
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6 Tips for Better Branding with Avatars

“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other online communities. Our avatars are a representation of our brands — our personal brand or our company’s or organization’s brand. But how many of us are thinking strategically about our avatars?” From... 
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LA Weighs Replacing Software with Google

“Frustrated by a slow and antiquated computer system, the city of Los Angeles is weighing a plan to replace its e-mail and records retention software with a service provided by Google, a move that could allow the Internet giant to retain sensitive records transmitted by the police and other municipal agencies. If approved by the City Council, responsibility for protecting the internal data and... 
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Apollo 11 40th Anniversary

In case you’re somewhere on the planet without the internet, today is the 40th anniversary of the Apollo 11 mission that landed men on the moon on July 20, 1969. NASA has a commemorative site with lots of news, pictures, and interactive features. Most striking, to me, in our age, is that Neil Armstrong, the man who actually stepped on the moon first, has deliberately avoided the public limelight.... 
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Xobni Organizes Your Outlook Email

As a web designer and coder, I collect tons of emails and attachments from clients that have to be carefully tracked and easily found. And many projects have three, four, or more people attached. Often I have to dig out their contact information to make calls. Awhile back, I found Xobni, a software tool with an odd name that should be in every version of any email software. Now they have a Plus version,... 
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The Not-So-Hidden Politics of Class Online

“Many of us in this room have had our lives transformed by technology. Some of us have grown up with tech while others have embraced it as adults. Many of us have become enamored with tech and its transformative potential. And because of this, many of us have become technology advocates. We’ve worked our way into different institutions, preaching about new opportunities introduced because... 
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Tips for Sorting Through the Social Networks

“Bonnie Smalley has Internet bragging rights: She has been blocked by Twitter for hand-typing too many tweets in an hour. They thought she was a computer program made to spew spam. Ms. Smalley, it turns out, is a 100 percent human customer service representative for Comcast. She is one of 10 representatives who reach out to customers through social networks, rather than waiting for them to find... 
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Cool Search Engines That Are Not Google But Still Useful

“How do you find a new search engine if all you know is Google? Typing “search engine” into the usual box might lead you to Microsoft’s newly launched Bing, the combined search at Dogpile, or the former king of search, Altavista. But for those willing to dig around, searching for search engines can reveal a treasure trove: The net is rich with specialized search services, all trying to... 
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Typography for Lawyers

“Even though the legal profession depends heavily on writing, legal typography is often poor. Some blame lies with the strict typographic constraints that control certain legal documents (e.g. court rules regarding the format of pleadings).But the rest of the blame lies with lawyers. To be fair, I assume this is for lack of information, not lack of will. This website tries to fill that void.... 
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