Business & Marketing Stories

Strategy, internet marketing, social media, project management, and other business-related topics.

WorkingPoint Easily Manages Your Business Accounting

TweetHere’s a great example. I’m not an accountant. Managing my business accounting has been the only unsolved business problem that has plagued me for the past eight years. I’ve tried Quicken software four different times since the 1990s for our personal finances and fail every time: it’s too complicated to reconcile the bank statements with what’s in Quicken and the... 
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Email Newsletters Get More Social

TweetEmail newsletters have been separate marketing channels from Facebook, Twitter, and other social media. This week, MailChimp has taken a great stride forward by adding Facebook Like buttons and other integration of social media into email campaigns. For example, you can use their Facebook application to integrate email signups with your Facebook fan page. Their new Social Pro plugin syncs your... 
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New Search Site Aggregates Personal Data

Tweet“Harrison Tang cares about his privacy and takes elaborate steps to protect it. Your privacy is another matter. Tang, 27, is co-founder of a “people search” website called Spokeo, which serves up extraordinarily detailed profiles of pretty much everyone — including you — gleaned from online directories, databases and social networks. Don’t take my word for it.... 
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The Social Media Landscape in Charts

TweetCMO.com a few months ago, published a chart that describes the social media channels most used by businesses. According to research CMO.com and BazaarVoice did recently, CMOs Plan for Higher Social Media Measurability in 2010, 81% of Chief Marketing Officers (CMOs) plan to link their revenues to their social media efforts. Tracking ROI, whether dollars earned or simply business impact, is a big... 
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Free Google AdWords Campaigns for Non-Profits

Tweet“Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.” From Google Grants. The value of their grant varies and... 
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How to Find the Perfect Color and Create a Color Palette

Tweet“No single visual element has more effect on a viewer than color. Color gets attention, sets a mood, sends a message. But what colors are the right ones? The key is that color is relational. Colors don’t exist in a vacuum but are always seen with other colors. Because of this, you can design a color-coordinated document based on the colors in any element on the page. Here’s how.” From... 
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6 Tips for Better Branding with Avatars

Tweet“We’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other online communities. Our avatars are a representation of our brands — our personal brand or our company’s or organization’s brand. But how many of us are thinking strategically about our avatars?” From... 
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LA Weighs Replacing Software with Google

Tweet“Frustrated by a slow and antiquated computer system, the city of Los Angeles is weighing a plan to replace its e-mail and records retention software with a service provided by Google, a move that could allow the Internet giant to retain sensitive records transmitted by the police and other municipal agencies. If approved by the City Council, responsibility for protecting the internal data... 
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Apollo 11 40th Anniversary

TweetIn case you’re somewhere on the planet without the internet, today is the 40th anniversary of the Apollo 11 mission that landed men on the moon on July 20, 1969. NASA has a commemorative site with lots of news, pictures, and interactive features. Most striking, to me, in our age, is that Neil Armstrong, the man who actually stepped on the moon first, has deliberately avoided the public limelight.... 
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Xobni Organizes Your Outlook Email

TweetAs a web designer and coder, I collect tons of emails and attachments from clients that have to be carefully tracked and easily found. And many projects have three, four, or more people attached. Often I have to dig out their contact information to make calls. Awhile back, I found Xobni, a software tool with an odd name that should be in every version of any email software. Now they have a Plus... 
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