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<title>ReachCustomersOnline.com</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/" />
<modified>2006-05-09T19:05:34Z</modified>
<tagline></tagline>
<id>tag:www.reachcustomersonline.com,2006://13</id>
<generator url="http://www.movabletype.org/" version="3.16">Movable Type</generator>
<copyright>Copyright (c) 2006, TimSlavin</copyright>



<entry>
<title>The End of the Internet as We Know It?</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/18.29.17/index.php" />
<modified>2006-05-09T19:05:34Z</modified>
<issued>2006-05-08T23:29:17Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3395</id>
<created>2006-05-08T23:29:17Z</created>
<summary type="text/plain">&quot;Telecommunications companies like Verizon and AT&amp;T want to build high-speed networks to provide video and Internet services in competition with cable companies. Will these networks be broadly available and foster technological innovation? Or will they simply benefit certain moneyed interests?...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Telecommunications companies like Verizon and AT&T want to build high-speed networks to provide video and Internet services in competition with cable companies. Will these networks be broadly available and foster technological innovation? Or will they simply benefit certain moneyed interests? The answer -- and, ultimately, the future of the Internet -- depends on the telecommunications bill currently winding its way through Congress. Consumer advocates and progressives like Rep. Ed Markey (D-MA) are pushing for the telecom networks, which will be built using public rights-of-way, to provide universal, non-discriminatory access. The telecommunications companies (along with the cable giants) want to reserve the right to give preferential access to whomever has the most cash. Thus far, unfortunately, the industry is winning.</p>

<p>WHAT IS NET NEUTRALITY?: Markey and others are pushing for the telecommunications bill to require "net neutrality." The telephone network already operates on this principle. Anyone willing to pay a reasonable fee can get his or her own phone line. Once you get a phone line, it works just as well as Paris Hilton's phone line or any other phone line. Also, it doesn't matter whether you're calling Brad Pitt or your grandmother, the connection works the same. (This is the way networks run naturally. Data is data. It doesn't matter who sends it.) Open, non-discriminatory access to the phone networks means businesses compete on the basis of what they do with the telephone network, not whether they can afford preferential access to it. The telecoms want to reserve the right to sell privileged access to their high-speed networks. (Edward Whiteacre, the CEO of SBC Communications put it this way: "Now what they would like to do is use my pipes free, but I ain't going to let them do that.") So, for example, Amazon.com could pay the telecoms a premium and ensure that its site loads much faster than an independent bookstore's site. The end result could be a two-tiered Internet, where your success doesn't depend on innovative ideas but rather the ability to pay, thus stifling small businesses that could become the next Microsoft or Google."</p>

<p>This compilation piece from <a href="http://www.americanprogressaction.org/site/apps/nl/content2.asp?c=klLWJcP7H&b=1331575&ct=2170945" target="_blank">American Progress</a>, a liberal US advocacy group, provides a great overview of the key issues at stake. Another article from the <a href="http://www.boston.com/business/technology/articles/2005/12/13/telecoms_want_their_products_to_travel_on_a_faster_internet?mode=PF" target="_blank">Boston Globe</a> provides the telecom perspective with some nods to the larger issues.</p>

<p>If you're interested in this issue, also be sure to visit <a href="http://www.savetheinternet.com/" target="_blank">Save the Internet</a>, an organization that describes the issue in terms most people understand (one good example, "Your local library shouldn’t have to outbid Barnes & Noble for the right to have its Web site open quickly on your computer.").</p>

<p>Probably this is the biggest issue that will affect the internet in the next 5-10 years. Unfortunately, the hundreds of millions of internet users worldwide have no idea this issue is up for debate. It's basically the wealthy telecom companies and their allies in the U.S. Congress against a few people who realize the larger issues at stake. There clearly is a business issue to be resolved. The telecoms are right in that regard. But totally scrapping the current neutrality of the internet should be a non-starter when discussing solutions. Sadly it is not. Money apparently talks louder.</p>]]>

</content>
</entry>
<entry>
<title>Principles and Elements of Web Design</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.10.46/index.php" />
<modified>2006-05-06T05:28:38Z</modified>
<issued>2006-05-08T15:10:46Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3402</id>
<created>2006-05-08T15:10:46Z</created>
<summary type="text/plain">&quot;So far we have looked at the fundamentals of design in a rather abstract way, discussing and illustrating the concepts using simple shapes and forms. This is an excellent way to introduce the principles and elements of design, but does...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Graphic Design</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"So far we have looked at the fundamentals of design in a rather abstract way, discussing and illustrating the concepts using simple shapes and forms. This is an excellent way to introduce the principles and elements of design, but does not bridge the gap between theory and practice. In this article we will be reviewing many of the topics previously covered, but we will be doing so using actual Web sites so that we can see how everything we have been talking about fits together."</p>

<p><a href="" target="_blank">Digital Web Magazine</a> has a wide-ranging set of articles that are great for business people (and designers) who want a quick overview of issues related to interface design. The articles include lots of illustrations and reads quickly.</p>]]>

</content>
</entry>
<entry>
<title>Create Thumbnail Sales Portraits of Your Customer Personas</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.10.45/index.php" />
<modified>2006-05-06T05:22:19Z</modified>
<issued>2006-05-08T15:10:45Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3401</id>
<created>2006-05-08T15:10:45Z</created>
<summary type="text/plain">&quot;Around here, we rarely worry about whether a client&apos;s business is B2B or B2C or any flavor in between. Because any &quot;sale&quot; takes place largely within the context of a customer&apos;s buying decision process, we look instead at how customers...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Persuasive Design</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Around here, we rarely worry about whether a client's business is B2B or B2C or any flavor in between. Because any "sale" takes place largely within the context of a customer's buying decision process, we look instead at how customers view the complexity of the sale.</p>

<p>This customer-centric perspective allows us to fine-tune the personas and scenarios that make up your persuasive system based on the various dimensions of your sale's complexity."</p>

<p>An interesting methodology for persuasive design, explained by <a href="http://www.grokdotcom.com/Volumes/Volume03-01-06.htm" target="_blank">FutureNow</a>.</p>]]>

</content>
</entry>
<entry>
<title>Search Marketing: First Search Results Page or Bust!</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.50/index.php" />
<modified>2006-05-08T17:43:48Z</modified>
<issued>2006-05-08T15:00:50Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3396</id>
<created>2006-05-08T15:00:50Z</created>
<summary type="text/plain"> &quot;According to iProspect&apos;s &quot;Search Engine User Behavior Study,&quot; search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Search Engines</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p><img src="http://www.reachcustomersonline.com/images/artwork/eMarketer-search-results.gif" border="0" width="300" alt="table that shows number of US search engine users who viewed before clicking on first search page results" /></p>

<p>"According to iProspect's "Search Engine User Behavior Study," search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of search hits. A full 90% of users click on hits within the first three pages of search results."</p>

<p>From <a href="http://www.emarketer.com/Article.aspx?1003922" target="_blank">eMarketer</a>. Note that eMarketer articles are free for a limited time only.</p>

<p>However, the eMarketer piece is a short summary from a research white paper, <a href="http://www.iprospect.com/premiumPDFs/WhitePaper_2006_SearchEngineUserBehavior.pdf" target="_blank">Search Engine User Behavior Study</a> (PDF) (17pages)  from an SEO vendor, <a href="http://www.iprospect.com" target="_blank">iProspect</a>.</p>]]>

</content>
</entry>
<entry>
<title>Usability Testing Best Practices: An Interview with Rolf Molich</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.49/index.php" />
<modified>2006-05-06T05:16:23Z</modified>
<issued>2006-05-08T15:00:49Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3400</id>
<created>2006-05-08T15:00:49Z</created>
<summary type="text/plain">&quot;You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, then you’ve been affected by his pioneering work. Since entering the field in 1983, Rolf has produced some of the...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Usability</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"You may have never heard of Rolf Molich. Yet, if you’ve done any usability testing, design evaluations, or heuristic inspections, then you’ve been affected by his pioneering work.</p>

<p>Since entering the field in 1983, Rolf has produced some of the most impressive and forward-thinking research on effective discount usability techniques. Two of Rolf’s more renowned contributions include the co-invention of the Heuristic Inspection process with Jakob Nielsen and the more recent CUE (Comparative Usability Evaluation) studies.</p>

<p>The Heuristic Inspection approach turned the usability world on its head when Rolf and Jakob suggested that you could get value by having experts review interface designs. However, in recent years, Rolf has revisited his thinking on this method and now is questioning its effectiveness for all projects."</p>

<p>Nice interview from <a href="http://www.uie.com/events/uiconf/2006/articles/molich_interview/" target="_blank">UIE</a>, a usability vendor. They also have a wonderful explanation of the CUE project, <a href="http://www.uie.com/events/uiconf/2006/articles/usability_testing_bakeoff/" target="_blank">CUE: A Usability Bake-Off</a>. You also might want to visit the <a href="http://www.dialogdesign.dk/cue.html" target="_blank">CUE website</a> for details.</p>]]>

</content>
</entry>
<entry>
<title>Email Marketing Summit 2006 Wrap-Up Report</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.48/index.php" />
<modified>2006-05-06T05:10:43Z</modified>
<issued>2006-05-08T15:00:48Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3399</id>
<created>2006-05-08T15:00:48Z</created>
<summary type="text/plain">&quot;After three years of non-stop &quot;search marketing rocks&quot; focus, seems like the marketing world is taking a second look at its old pal email. And in 2006 email response rates are looking darned good. It&apos;s not the tired email-is-dead 2003...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"After three years of non-stop "search marketing rocks" focus, seems like the marketing world is taking a second look at its old pal email.  And in 2006 email response rates are looking darned good. </p>

<p>It's not the tired email-is-dead 2003 world anymore.  Junk mail didn't kill email the way most "experts" expected.  Instead, the struggle to stay afloat in an ocean of junk made permission emailers much, much stronger. </p>

<p>In fact, seems like most attendees and speakers landed their current positions about 18 months ago and they've just revamped their organization's previously moribund email department.  Now, armed with test results, cleaner templates, and automated systems, they're ready to take response rates to the next level.</p>

<p>You could call it Email 2.0."</p>

<p>Excellent and diverse insights from a <a href="http://www.marketingsherpa.com/sample.cfm?contentID=3238" target="_blank">MarketingSherpa</a> wrapup of their recent email summit.</p>]]>

</content>
</entry>
<entry>
<title>Do You Know How to Find the Marketing &quot;Ex-Spot&quot;?</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.47/index.php" />
<modified>2006-05-06T06:02:43Z</modified>
<issued>2006-05-08T15:00:47Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3407</id>
<created>2006-05-08T15:00:47Z</created>
<summary type="text/plain">&quot;What&apos;s the right time or context to unleash word of mouth or, better yet, consumer-generated media (CGM)? More important, what tactics will increase the odds that CGM works for you, not against you?&quot; I found this article amazing, especially for...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"What's the right time or context to unleash word of mouth or, better yet, consumer-generated media (CGM)? More important, what tactics will increase the odds that CGM works for you, not against you?"</p>

<p>I found this article amazing, especially for smaller cash-strapped businesses looking for clever ideas to get their customers excited. The Peet's Coffee example is blindingly simple yet lots of fun and generated great results. The GM "design our ad" example failed miserably because it appears to have ignored everything Peet's paid attention to in their marketing project.</p>

<p>From <a href="http://www.clickz.com/experts/brand/cmo/print.php/3602591" target="_blank">ClickZ</a>. This is a must-read, a wonderful antidote to all the hype about word of mouth marketing.</p>]]>

</content>
</entry>
<entry>
<title>Online Payment Direct to Your QuickBooks Software</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.46/index.php" />
<modified>2006-05-06T06:09:13Z</modified>
<issued>2006-05-08T15:00:46Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3406</id>
<created>2006-05-08T15:00:46Z</created>
<summary type="text/plain">QuickBooks, probably the leader in software smaller businesses use to manage their books, now offers online payment processing that shows up as a feed you easily pull into QuickBooks. For users of this software, this service bridges a gap that...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Merchant Accounts</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>QuickBooks, probably the leader in software smaller businesses use to manage their books, now offers <a href="http://www.quickbooksmerchantservice.com/" target="_blank">online payment processing</a> that shows up as a feed you easily pull into QuickBooks.</p>

<p>For users of this software, this service bridges a gap that used to be filled by manually exporting data as a static file you then had to import into the software. And that assumed the translation had been updated to your version.</p>

<p>While they tout online stores where this service is built in, it works fine with any shopping cart that can handle Authorize.net. Even if you don't use their software, this probably is a great online payment processor to consider along with your merchant bank and online services like <a href="http://www.worldpay.com" target="_blank">WorldPay</a> and <a href="http://www.2Checkout.com" target="_blank">2Checkout</a>, among others.</p>]]>

</content>
</entry>
<entry>
<title>Ten Tips for Donating a Computer</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.42/index.php" />
<modified>2006-05-06T05:35:14Z</modified>
<issued>2006-05-08T15:00:42Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3403</id>
<created>2006-05-08T15:00:42Z</created>
<summary type="text/plain">&quot;As more companies, organizations, and individuals find reasons to upgrade their computers, the problem of how to safely discard used equipment continues to amplify. CompuMentor, a provider of technology assistance to other nonprofits and the home of TechSoup, is working...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"As more companies, organizations, and individuals find reasons to upgrade their computers, the problem of how to safely discard used equipment continues to amplify.</p>

<p>CompuMentor, a provider of technology assistance to other nonprofits and the home of TechSoup, is working with Microsoft Corporation and other organizations to improve the environment and bridge the digital divide by helping consumers properly donate or recycle computer equipment. Here are some guidelines you can use when passing along your machines."</p>

<p>A highly useful article from <a href="http://www.techsoup.org/howto/articles/hardware/page1356.cfm" target="_blank">Tech Soup</a>, a vendor serving non-profits. There's also a lot to ponder when you realize that in 2001, in the US, on 11% of computers were recycled. The rest wound up in landfills, a missed opportunity to provide refurbished computers to schools and others who cannot afford new computers.</p>]]>

</content>
</entry>
<entry>
<title>Where Do US Women Go Online?</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.41/index.php" />
<modified>2006-05-06T04:56:42Z</modified>
<issued>2006-05-08T15:00:41Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3398</id>
<created>2006-05-08T15:00:41Z</created>
<summary type="text/plain">&quot;Women&apos;s choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online. According to some researchers women have been the majority among US Internet users for a number of years. They...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Research</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Women's choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online.</p>

<p>According to some researchers women have been the majority among US Internet users for a number of years. They now make up 51.6% of the US online population and nearly 100 million American women will be online by 2008.</p>

<p>The data show that more women are going online to find multimedia content, check classified ads, listen to radio and (men take note) read maps.</p>

<p>Women are primary shoppers for many households and they make up the majority of visitors to leading online retail sites, including JCPenney, Federated Department Stores, Overstock.com, Target and Wal-Mart."</p>

<p>From <a href="http://www.emarketer.com/Article.aspx?1003943" target="_blank">eMarketer</a>. Note that their content is free only a short while.</p>]]>

</content>
</entry>
<entry>
<title>694 Million People Currently Use the Internet</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.40/index.php" />
<modified>2006-05-06T04:51:01Z</modified>
<issued>2006-05-08T15:00:40Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3397</id>
<created>2006-05-08T15:00:40Z</created>
<summary type="text/plain">&quot;comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Research</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"comScore Networks today announced the launch of comScore World Metrix, the first true estimate of global online audience size and behavior based on activity from the world’s largest online behavioral research panel. The comScore World Metrix panel has active representation from countries that comprise 99 percent of the global Internet population.  In launching comScore World Metrix, the company announced that 694 million people, age 15+, used the Internet worldwide from all locations in March 2006, representing 14 percent of the world’s total population within this age group.  This number marks the first worldwide universe estimate based on a consistent methodology across all countries.</p>

<p>Notably, comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 percent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 percent larger than the U.S. (152 million users).</p>

<p>"Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience," said Peter Daboll, president and CEO of comScore Media Metrix.  "This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet."</p>

<p>A press release from <a href="http://www.comscore.com/press/release.asp?press=849" target="_blank">comScore</a>.</p>]]>

</content>
</entry>
<entry>
<title>Mapping the E-Mail Deliverability Chain</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.39/index.php" />
<modified>2006-05-06T05:40:32Z</modified>
<issued>2006-05-08T15:00:39Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3404</id>
<created>2006-05-08T15:00:39Z</created>
<summary type="text/plain">&quot;Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit &quot;send.&quot; After a couple handoffs, the message arrived in your recipient&apos;s inbox the way you sent it. Today, that chain has many more...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit "send." After a couple handoffs, the message arrived in your recipient's inbox the way you sent it.</p>

<p>Today, that chain has many more links. Some block your e-mail, others help it along."</p>

<p>Fascinating quick article from <a href="http://www.clickz.com/experts/em_mkt/email_delivery/print.php/3591201" target="_blank">ClickZ</a> that describes the many, many ways your email marketing can be blocked.</p>]]>

</content>
</entry>
<entry>
<title>Email Open and Clickthrough Data by Industry</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.38/index.php" />
<modified>2006-05-06T05:45:53Z</modified>
<issued>2006-05-08T15:00:38Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3405</id>
<created>2006-05-08T15:00:38Z</created>
<summary type="text/plain">I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture requires you to provide your contact information. Both sets of data...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Research</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. <a href="http://www.mailermailer.com/newsletter/SpecialReportOpenandClickRates.pdf" target="_blank">MailerMailer</a> (PDF), an email service provider, offers their research completely free. <a href="http://www.omniture.com/go/7_4_18" target="_blank">Omniture</a> requires you to provide your contact information. Both sets of data should be useful to compare your results.</p>]]>

</content>
</entry>
<entry>
<title>Top 10 Best Practices for Publishing an Email Newsletter</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.32/index.php" />
<modified>2006-05-06T06:14:41Z</modified>
<issued>2006-05-08T15:00:32Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3408</id>
<created>2006-05-08T15:00:32Z</created>
<summary type="text/plain">&quot;I&apos;ve been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over time, and what doesn&apos;t. Here is the...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"I've been publishing Web Digest For Marketers since April 1995. It was the first email newsletter to cover Internet Marketing. An experience curve of 11 years must result in seeing what works over time, and what doesn't.</p>

<p>Here is the inside track on what to pay attention to when publishing your email newsletter, and what to stay away from."</p>

<p>From <a href="http://www.wdfm.com/email-best-practices.php" target="_blank">Web Digest for Marketers</a>.</p>]]>

</content>
</entry>
<entry>
<title>Search Engine Optimization: Beyond Keywords</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2006/05/08/10.00.30/index.php" />
<modified>2006-05-06T06:21:40Z</modified>
<issued>2006-05-08T15:00:30Z</issued>
<id>tag:www.reachcustomersonline.com,2006://13.3409</id>
<created>2006-05-08T15:00:30Z</created>
<summary type="text/plain">&quot;The words people type into a search box are not always the words they like to read when they click on the search result. Here&apos;s why. In March 2006, 3,252 people searched for &apos;New York hotel deals&apos; according to Yahoo!...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Copywriting</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"The words people type into a search box are not always the words they like to read when they click on the search result. Here's why.</p>

<p>In March 2006, 3,252 people searched for 'New York hotel deals' according to Yahoo! Search Marketing. In the same period, only 46 people searched for 'New York hotel special offers'. Yet, I have found through ongoing research that 'special offers' is a more attractive phrase to many than 'deals'."</p>

<p>Nice thought piece from <a href="" target="_blank">Gerry McGovern</a> about something that should be obvious but often is not considered in the flood of articles about how to optimize web pages.</p>]]>

</content>
</entry>


<entry>
<title>Googling the Truth</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/06/19/19.39.17/index.php" />
<modified>2005-06-20T00:41:27Z</modified>
<issued>2005-06-20T00:39:17Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3338</id>
<created>2005-06-20T00:39:17Z</created>
<summary type="text/plain">&quot;What does the truth look like? Google, the company last week confirmed as the biggest media firm on the planet, rather hopes that it reads something like this: WO 2005/029368. That&apos;s the number of one of several patents filed in...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Headlines</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"What does the truth look like? Google, the company last week confirmed as the biggest media firm on the planet, rather hopes that it reads something like this: WO 2005/029368.</p>

<p>That's the number of one of several patents filed in the US recently by the Californian internet giant. According to that patent, Google is for the first time planning to rank news stories according to their accuracy and reliability as well as their topicality.</p>

<p>Google, and its heavyweight competitors, are pouring billions of dollars and thousands of staff hours into trying to ensure that when you search on the internet, you receive not only exactly the information you want, but also information that is true."</p>

<p>From the <a title="Guardian Unlimited | Online | Coming soon: Googling the truth" href="http://www.guardian.co.uk/online/news/0,12597,1509381,00.html" target="_blank">Guardian</a>.</p>]]>

</content>
</entry>
<entry>
<title>Viral Advertising Showcase: Top 12 Campaigns &amp; Results Data</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/04/13/11.48.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-04-13T16:48:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3136</id>
<created>2005-04-13T16:48:00Z</created>
<summary type="text/plain">&quot;Here are the top 12 winners in our Showcase for your delight, awe, and hopefully inspiration. Click on each one&apos;s link to view results data, campaign and seeding details, lessons learned, agency info, and creative samples...&quot; More excellent content from...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Here are the top 12 winners in our Showcase for your delight, awe, and hopefully inspiration. Click on each one's link to view results data, campaign and seeding details, lessons learned, agency info, and creative samples..."</p>

<p>More excellent content from <a href="http://www.marketingsherpa.com/sample.cfm?contentID=2964" target="_blank">MarketingSherpa</a>. Free access until April 23, 2005.<br />
URLs:</p>

<p><a href="http://www.marketingsherpa.com/sample.cfm?contentID=2964" target="_blank">http://www.marketingsherpa.com/sample.cfm?contentID=2964</a></p>]]>

</content>
</entry>
<entry>
<title>Web Analytics Conference Wrap-Up Report: 12 Action Items for Marketers</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/29/15.53.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-29T20:53:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3137</id>
<created>2005-03-29T20:53:00Z</created>
<summary type="text/plain">&quot;According to MarketingSherpa data, only 28.7% of online marketers have Web analytics data at their fingertips and refer to it frequently to make better decisions. Everyone else either relies on &quot;gut&quot; or &quot;guestimates&quot; because they either don&apos;t have decent analytics...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"According to MarketingSherpa data, only 28.7% of online marketers have Web analytics data at their fingertips and refer to it frequently to make better decisions.</p>

<p>Everyone else either relies on "gut" or "guestimates" because they either don't have decent analytics systems or they are "too busy to plow through the stack of reports."</p>

<p>But, checking the actual data pays off. Marketers who frequently check their analytics reports tend to get around 25% higher conversion rates than everyone else does."</p>

<p>The report from <a href="http://www.marketingsherpa.com/sample.cfm?contentID=2949" target="_blank">MarketingSherpa</a> is a great read with some unusual ideas: make sure search terms people use to find your site show up in your offline marketing materials. Access is free until April 8, 2005 and only a few bucks after that.<br />
URLs:</p>

<p><a href="http://www.marketingsherpa.com/sample.cfm?contentID=2949" target="_blank">http://www.marketingsherpa.com/sample.cfm?contentID=2949</a></p>]]>

</content>
</entry>
<entry>
<title>Firefox Web Browser Add-on Lets Surfers Remove Ads, But is it Safe?</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/28/16.35.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-28T21:35:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3139</id>
<created>2005-03-28T21:35:00Z</created>
<summary type="text/plain">&quot;Rip, mix--get burned? That&apos;s one cautionary note making the rounds along with a popular new extension for Firefox that lets people customize Web pages they visit without the knowledge or cooperation of Web publishers. The extension, dubbed Greasemonkey, lets people...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Rip, mix--get burned?</p>

<p>That's one cautionary note making the rounds along with a popular new extension for Firefox that lets people customize Web pages they visit without the knowledge or cooperation of Web publishers. The extension, dubbed Greasemonkey, lets people run what's known as a "user script," which alters a Web page as the page is downloaded.</p>

<p>That capability has gained the extension an avid following of Web surfers who want to customize the sites they visit, removing design glitches and stripping sites of ads. But the extension comes with substantial security risks and could stir trouble among site owners who object to individual, custom redesigns of their pages."</p>

<p>From <a href="http://news.com.com/2102-1032_3-5631009.html?tag=st.util.print" target="_blank">CNET</a>. Best bit: while Google and Microsoft have been screamed at for doing much the same thing (changing the page layout of sites), supposedly its okay for Firefox users (of which I am one).<br />
URLs:</p>

<p><a href="http://news.com.com/2102-1032_3-5631009.html?tag=st.util.print" target="_blank">http://news.com.com/2102-1032_3-5631009.html?tag=st.util.print</a></p>]]>

</content>
</entry>
<entry>
<title>The Future of the 30-Second Advertising Spot</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/28/12.30.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-28T17:30:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3140</id>
<created>2005-03-28T17:30:00Z</created>
<summary type="text/plain"><![CDATA["Devotees of Home &amp; Garden Television, sitting in the comfort of their living rooms on the 33rd floor of a Manhattan high-rise, probably could not care less about commercials for lawn mowers or snow blowers. If they have TiVo, they...]]></summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Devotees of Home &amp; Garden Television, sitting in the comfort of their living rooms on the 33rd floor of a Manhattan high-rise, probably could not care less about commercials for lawn mowers or snow blowers. If they have TiVo, they probably zap right through the ads; if not, they can just change channels.</p>

<p>Soon, however, viewers may no longer be assaulted by ads that all but demand to be ignored. Technology, cable and satellite companies are scrambling to offer advertisers the ability to learn enough about who you are and where you live so that the likes of Home Depot will be able to send a different, more suitable ad to an apartment dweller - say, an ad pushing a kitchen upgrade."</p>

<p>One version of the future for businesses that advertise on TV. From the <a href="http://www.nytimes.com/2005/03/27/business/yourmoney/27dvr.html" target="_blank">New York Times</a> (free registration required).<br />
URLs:</p>

<p><a href="http://www.nytimes.com/2005/03/27/business/yourmoney/27dvr.html" target="_blank">http://www.nytimes.com/2005/03/27/business/yourmoney/27dvr.html</a></p>]]>

</content>
</entry>
<entry>
<title>Amazon Knows Who You Are</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/28/11.33.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-28T16:33:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3138</id>
<created>2005-03-28T16:33:00Z</created>
<summary type="text/plain">&quot;Many companies have systems for tracking customer habits, but Amazon has collected info longer and used it more proactively. It now has technology that tracks data on those you buy gifts for, and it reserves the right to sell it...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>ECommerce</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Many companies have systems for tracking customer habits, but Amazon has collected info longer and used it more proactively. It now has technology that tracks data on those you buy gifts for, and it reserves the right to sell it all."</p>

<p>Good catch up article on Amazon and privacy issues about the data they collect. If you remember, around 2000, Amazon changed its privacy policy to allow them to sell your data without your consent (you can opt out, of course, and stop using their site). From <a href="http://www.wired.com/news/ebiz/0,1272,67034,00.html" target="_blank">Wired News</a>.<br />
URLs:</p>

<p><a href="http://www.wired.com/news/ebiz/0,1272,67034,00.html" target="_blank">http://www.wired.com/news/ebiz/0,1272,67034,00.html</a></p>]]>

</content>
</entry>
<entry>
<title>Who Else is Reading Your E-Mail?</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/26/11.16.00/index.php" />
<modified>2006-03-06T00:22:28Z</modified>
<issued>2005-03-26T16:16:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3141</id>
<created>2005-03-26T16:16:00Z</created>
<summary type="text/plain">&quot;Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment firm sent a confirmation e-mail to the online brokerage containing my name, Social Security number, account number, and estimated balance, along...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Last year, I transferred money from an online brokerage account to a large nationwide investment management firm. The investment firm sent a confirmation e-mail to the online brokerage containing my name, Social Security number, account number, and estimated balance, along with the account numbers necessary to wire the money to the new firm. The firm put me on the CC line so I got a copy of this message. I was completely furious. Repeated complaints to the investment firm went unanswered. When I finally reached someone, the response was "it is our routine practice to send account transfer confirmations via electronic mail" and the company refused to change or even review their information security procedures. Needless to say, I do not wish to do business with a company that is so lax about their data security.</p>

<p>I traced the details of the path that particular e-mail took between the three parties involved. It went through a total of 37 individual pieces of computer equipment. I had control over three, and the investment firm and online brokerage each had control over four or five. That left at least 25 other pieces of equipment, all out on the public Internet, and all controlled by people other than the three parties in the e-mail. There were at least nine other companies owning equipment that this readable message passed through. Any employee of any of those nine companies who had access to any of those network components may have intercepted that e-mail."</p>

<p>A nice if chilling overview about email security written by our IT guy (Rick Dexter, <a href="http://www.ndynamics.com" target="_blank">NDynamics</a>) and published in the <a href="http://www.almadentimes.com/current/comp_col.htm" target="_blank">Almaden Times Weekly</a>, a newspaper in Silicon Valley (California).<br />
URLs:</p>

<p><a href="http://www.almadentimes.com/032405/comp_col.htm" target="_blank">http://www.almadentimes.com/032405/comp_col.htm</a></p>]]>

</content>
</entry>
<entry>
<title>Dangling Broadband From the Phone Stick</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/21/10.32.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-21T15:32:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3142</id>
<created>2005-03-21T15:32:00Z</created>
<summary type="text/plain">&quot;Mr. Martikovic, 30, a junior architect who relies on a cellphone for his normal calling, says he never uses the desk phone - but he pays $360 a year to keep it hooked up. &quot;I have to pay for a...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Mr. Martikovic, 30, a junior architect who relies on a cellphone for his normal calling, says he never uses the desk phone - but he pays $360 a year to keep it hooked up.</p>

<p>"I have to pay for a service I'm never using," he said.</p>

<p>He has no choice. His telephone company, SBC Communications, will not sell him high-speed Internet access unless he buys the phone service, too. That puts him in the same bind as many people around the country who want high-speed, or broadband, Internet access but no longer need a conventional telephone. Right now, their phone companies tend to have a "take it or leave it" attitude."</p>

<p>From the <a href="http://www.nytimes.com/2005/03/19/technology/19phone.html" target="_blank">New York Times</a> (free registration required). As an aside, here in Connecticut we use SBC and are amused their voicemail can't timestamp voicemail messages, even in 2005.<br />
URLs:</p>

<p><a href="http://www.nytimes.com/2005/03/19/technology/19phone.html" target="_blank">http://www.nytimes.com/2005/03/19/technology/19phone.html</a></p>]]>

</content>
</entry>
<entry>
<title>Agence France Presse Sues Google Over News Site</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/20/16.43.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-20T21:43:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3144</id>
<created>2005-03-20T21:43:00Z</created>
<summary type="text/plain">&quot;Agence France Presse has sued Google, alleging the Web search leader includes AFP&apos;s photos, news headlines and stories on its news site without permission. The French news service is seeking damages of at least $17.5 million and an order barring...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Legal Issues</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Agence France Presse has sued Google, alleging the Web search leader includes AFP's photos, news headlines and stories on its news site without permission.</p>

<p>The French news service is seeking damages of at least $17.5 million and an order barring Google News from displaying AFP photographs, news headlines or story leads, according to the suit filed Thursday in the U.S. District Court for the District of Columbia."</p>

<p>From <a href="http://news.com.com/Agence+France+Presse+sues+Google+over+news+site/2100-1030_3-5626341.html" target="_blank">CNET</a>. While AFP charges subscribers for their content, it seems odd to sue Google News which in theory feeds potential subscribers to AFP by highlighting their stories and images. Google probably should charge a fee for every clickthrough to the AFP site&#8230;<br />
URLs:</p>

<p><a href="http://news.com.com/Agence+France+Presse+sues+Google+over+news+site/2100-1030_3-5626341.html" target="_blank">http://news.com.com/Agence+France+Presse+sues+Google+over+news+site/2100-1030_3-5626341.html</a></p>]]>

</content>
</entry>
<entry>
<title>Euro Software Patents Pending</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/20/16.32.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-20T21:32:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3143</id>
<created>2005-03-20T21:32:00Z</created>
<summary type="text/plain">&quot;Harmonizing patent law across the European Union is seen as an important step toward lowering the barriers to internal trade. In addition, the so-called trilateral offices&amp;#8212;the patent offices of the United States, Japan and the European Union&amp;#8212;have met regularly since...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Legal Issues</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Harmonizing patent law across the European Union is seen as an important step toward lowering the barriers to internal trade. In addition, the so-called trilateral offices&#8212;the patent offices of the United States, Japan and the European Union&#8212;have met regularly since 1983, attempting to establish common standards in patent search and examination practices. Japan allows software patents, but they must be "a creation of technical ideas utilizing a law of nature."</p>

<p>The next step under the European Union's codecision procedure (.pdf) is the European Parliament's second reading, which must begin within three months of formal delivery of the commission's text, translated into all 20 official languages, to the Parliament."</p>

<p>While this article from <a href="http://www.wired.com/news/politics/0,1283,66938,00.html" target="_blank">Wired</a> quotes naysayers who fear Europeans will go the disastrous route Americans have taken (allowing broad patents on software for obvious inventions), it is not clear the European plan is as short sighted. Although, like any patent scheme, it does reward those with the biggest pockets (e.g. corporations) not co-operative efforts like open source software development.<br />
URLs:</p>

<p><a href="http://www.wired.com/news/politics/0,1283,66938,00.html" target="_blank">http://www.wired.com/news/politics/0,1283,66938,00.html</a></p>]]>

</content>
</entry>
<entry>
<title>Selling Serious Art On the Internet</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/20/16.28.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-20T21:28:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3145</id>
<created>2005-03-20T21:28:00Z</created>
<summary type="text/plain">&quot;She has just signed with one of the Southeast&apos;s major art galleries. He just finished an $8,000 month on the Internet. Artists Jeff and Leslie Cohen share a studio, a home in Marietta, Georgia, their kids Spencer and Emily, and...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"She has just signed with one of the Southeast's major art galleries. He just finished an $8,000 month on the Internet.</p>

<p>Artists Jeff and Leslie Cohen share a studio, a home in Marietta, Georgia, their kids Spencer and Emily, and fast-growing status among collectors of contemporary American work.</p>

<p>Their venues and the strategies behind them, however, are as different as their canvases.</p>

<p>Together, wife and husband have explored an online art market still in a promising but uncertain infancy. Jeff has been formally recognized by his peers on eBay as Best All Around Artist, a leader in hanging wares on the auction site's digital walls. Leslie says her message-driven approach looks better under the halogens of a bricks-and-mortar showroom."</p>

<p>Good piece from <a href="http://www.cnn.com/2005/TECH/internet/03/18/artists.online/index.html" target="_blank">CNN</a>.<br />
URLs:</p>

<p><a href="http://www.cnn.com/2005/TECH/internet/03/18/artists.online/index.html" target="_blank">http://www.cnn.com/2005/TECH/internet/03/18/artists.online/index.html</a></p>]]>

</content>
</entry>
<entry>
<title>How HTML Code Affects E-Mail Deliverability</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/16/14.14.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-16T19:14:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3146</id>
<created>2005-03-16T19:14:00Z</created>
<summary type="text/plain">&quot;A common e-mail marketing misconception is e-mail is filtered because it contains words such as &quot;free&quot; in the subject line or body. By itself, that won&apos;t get your e-mail filtered. Though certain content combinations may get a message filtered, ISPs...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Email Marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"A common e-mail marketing misconception is e-mail is filtered because it contains words such as "free" in the subject line or body. By itself, that won't get your e-mail filtered. Though certain content combinations may get a message filtered, ISPs may be trapping your legitimate e-mail for infractions you rarely pay attention to.</p>

<p>Take HTML code. Using outdated or incorrect code is a major reason why e-mail to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders."</p>

<p>Short but good article from <a href="http://www.clickz.com/experts/em_mkt/email_delivery/print.php/3490146" target="_blank">ClickZ</a>. I've written extensively from a programmer's point of view about <a href="http://www.reachcustomersonline.com/index.php/article_detail/how_to_code_html_email_newsletters/" target="_blank">How To Code HTML Email Newsletters</a> that the average person can use to read and modify their code. This ClickZ article has some additional ideas.<br />
URLs:</p>

<p><a href="http://www.clickz.com/experts/em_mkt/email_delivery/print.php/3490146" target="_blank">http://www.clickz.com/experts/em_mkt/email_delivery/print.php/3490146</a><br />
<br /><br />
<a href="http://www.reachcustomersonline.com/index.php/article_detail/how_to_code_html_email_newsletters/" target="_blank">http://www.reachcustomersonline.com/index.php/article_detail/how_to_code_html_email_newsletters/</a></p>]]>

</content>
</entry>
<entry>
<title>Many Delete Cookies, Invalidate Ad Measurements</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/14/11.42.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-14T16:42:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3147</id>
<created>2005-03-14T16:42:00Z</created>
<summary type="text/plain">&quot;Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>ECommerce</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Confirming seeming odd data coming from companies relying on cookie tracking, a new Jupiter Research study showed that two out of five users wind up having their cookies deleted at least once a month. Many marketers and certainly marketing technology firms have come to rely on the ubiquitous cookie to measure ad performance, conduct frequency caps on ads, gauge audience size and innumerable other basic metrics. But in a study of about 2,300 users, 10 percent said they deleted their cookies each day, 17 percent did so each week, and 12 percent did it monthly. Consumers generally deleted their cookies for fear of invasions of their privacy, and tended not to understand the convenience aspects of persistent cookies - like not having to log in each time visiting many websites."</p>

<p>From <a href="http://www.marketingvox.com/archives/2005/03/14/many_delete_cookies_invalidate_ad_measurements/" target="_blank">MarketingVOX</a>.<br />
URLs:</p>

<p><a href="http://www.marketingvox.com/archives/2005/03/14/many_delete_cookies_invalidate_ad_measurements/" target="_blank">http://www.marketingvox.com/archives/2005/03/14/many_delete_cookies_invalidate_ad_measurements/</a></p>]]>

</content>
</entry>
<entry>
<title>Yahoo Expands into Google AdSense Territory</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/14/11.37.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-14T16:37:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3148</id>
<created>2005-03-14T16:37:00Z</created>
<summary type="text/plain">&quot;Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants. While Yahoo...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Future Trends</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p>"Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants.</p>

<p>While Yahoo and Google already go head-to-head for major search advertising partners such as America Online, Google has largely enjoyed a monopoly serving its signature text-only ads to smaller publisher Web sites, including ever-more-popular blogs."</p>

<p>Background article from <a href="http://news.com.com/Yahoo+seeks+to+expand+in+Google+territory/2100-1024_3-5609792.html" target="_blank">CNET</a><br />
URLs:</p>

<p><a href="http://news.com.com/Yahoo+seeks+to+expand+in+Google+territory/2100-1024_3-5609792.html" target="_blank">http://news.com.com/Yahoo+seeks+to+expand+in+Google+territory/2100-1024_3-5609792.html</a></p>]]>

</content>
</entry>
<entry>
<title>25 Marketing Tools Tracker</title>
<link rel="alternate" type="text/html" href="http://www.reachcustomersonline.com/content/2005/03/14/11.33.00/index.php" />
<modified>2005-05-22T13:00:11Z</modified>
<issued>2005-03-14T16:33:00Z</issued>
<id>tag:www.reachcustomersonline.com,2005://13.3151</id>
<created>2005-03-14T16:33:00Z</created>
<summary type="text/plain">Martha Retallick has published for sale an excellent Excel spreadsheet for tracking marketing expenses a number of different ways. Besides providing a great list of possible ways to market, the spreadsheet also includes a marketing plan and the ability to...</summary>
<author>
<name>TimSlavin</name>
<url>http://www.reachcustomersonline.com</url>
<email>tim@reachcustomersonline.com</email>
</author>
<dc:subject>Business Planning</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.reachcustomersonline.com/">
<![CDATA[<p><a href="http://www.passionatepostcarder.com/25_marketing_tools.html" target="_blank">Martha Retallick</a> has published for sale an excellent Excel spreadsheet for tracking marketing expenses a number of different ways. Besides providing a great list of possible ways to market, the spreadsheet also includes a marketing plan and the ability to compare marketing expenses by type, for example, not just raw costs but also the cost to obtain a customer. This is an excellent tool for smaller businesses that want an easy one stop place to track their marketing activities and costs.<br />
URLs:</p>

<p><a href="http://www.passionatepostcarder.com/25_marketing_tools.html" target="_blank">http://www.passionatepostcarder.com/25_marketing_tools.html</a></p>]]>

</content>
</entry>

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