Articles

Practical how-to articles about internet marketing.

How To Code HTML Email Newsletters (All New Version)

Please note a version of this article is published at SitePoint which includes links to related articles on their site. This article has been online since 2004. Changes to this article are noted at the bottom of this article. HTML email newsletters have come a long way in the past five years since this article was first written. They’re still a useful way to get a web page delivered to interested... 
Read the full story

How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed

A more recent version of this article has been posted at SitePoint, which also has links to related articles that might be of interest. The SitePoint article also has a review of Google Checkout. Selling online can be a great way to expand an existing business or start a new one. Sites like eBay and etsy let you sell within their sites and use their shopping carts. You benefit from their traffic and... 
Read the full story

How To Do Basic Search Engine Optimization for Web Pages

When a prospect or customer uses Google to find a product or service you offer, ideally you want your web pages to appear in the top 10 search results. There are many excellent articles online that describe different ways to improve the search engine rankings of your web pages. My goal is not to write yet another how-to article about search engine optimization. Today I want to describe basic steps... 
Read the full story

How to Make New Year’s Resolutions You Can Keep

New Year’s resolutions are cliched. Many people make them. Few people remember them months later. However, clear resolutions can be a powerful way to boost your business. And January, after the hectic chaos of the holidays, is the perfect month to develop simple measurable goals you can remember and keep throughout the new year. Goals are problematic. Some people love constraints; they eagerly... 
Read the full story

How To Build a Basic Email Marketing Capability

Please note that I’ve written a companion article to this one, How To Code HTML Email Newsletters, that describes the subtleties of coding html email to work beautifully across almost all email reading software. This summer past my wife and I drove our kids cross country as part of a move from Connecticut to Arizona. In Santa Fe, New Mexico, my wife dragged me into a sculpture gallery off the... 
Read the full story

How to Protect Your Website Images

If your business offers unique products, and you have a website, you may have wondered how to prevent competitors from copying your images to their computer. What made the web so popular so fast, the ability for average people to view the source code of any web page, including downloading images, can cause problems for some businesses. Locking down your images is not 100% possible. But you can take... 
Read the full story

Use Online Surveys To Support Business Decisions: An Interview With Vivek Bhaskaran

Run your business without customer feedback and you might as well burn your money. How do you dig out customer ideas that make a huge difference to all your customers? Lately online surveys appear to be an inexpensive way for businesses to easily gain customer feedback. To learn more about online surveys, I asked Vivek Bhaskaran, founding member of online survey service QuestionPro.com, to talk about... 
Read the full story

How To Evaluate Programmers, Without Being A Programmer

Updates to this article are noted at the bottom of this page. You are a business person. You know customers, products, competitors, pricing, and how to make them make money. You do not have time to learn software programming. It takes years to learn, for one thing. But you do need to hire someone who can build a software application. Where do you start? How do you evaluate a skill set that appears... 
Read the full story

How To Create An Editorial Process To Publish Web Content

Recently I read an article online that complained about the poor quality of content on internet and intranet websites. The upshot: too many web authors think getting their authoring technology right will take care of the publishing part. Without a publishing plan, deadlines slip and content is published haphazardly. While there is some truth to this argument, I found it simplistic. There are many reasons... 
Read the full story

How To Easily Edit DNS Zone Files To Configure Email Servers

Earlier this year, and again this week, I had to configure a client’s email once they moved to a new web hosting vendor. In both cases, they had old webhosting contracts that cost too much, around $30 USD a month when $10 or $20 a month provides much more bandwidth, disk space, and other features. In both cases, I had to cobble together information to get the email configuration done. This article... 
Read the full story

More Articles

Browse all Articles

Connect With Us Online

We provide low-cost, how-to internet marketing information for individuals, businesses, and groups, as well as the people who support them. Learn more

  • Popular Articles
  • Latest Stories
  • Popular Stories

Great Online Communities to Explore

Community MX - Web Design with Adobe twist
IxDA - Interaction Design
Boagworld - Web Design
SitePoint - Web Design, Coding
The Content Wrangler - Content, Content, Content
@TypeTweets - Twitter for Type-o-philes
Webmasterworld - Web Design

Get the Email Newsletter: Keep Up To Date

Stories, links, and more emailed to you every few weeks!

PRIVACY NOTICE: Your email will never be sold or traded. Powered by Campaign Monitor.