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Practical how-to articles about internet marketing.

How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters

TweetThis article is an exhaustive overview of how to design, create, and use an editorial calendar with links to additional articles, templates, and more. It brings you up to date on how best to create an editorial calendar and process to manage online and offline publications, including content published in email newsletters and social media sites Twitter and Facebook. This article strives to provide... 
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How To Code HTML Email Newsletters (All New Version)

Tweet My How to Code HTML Email Newsletters presentation is embedded below. My presentation also included a one-sheet with resources for coding HTML email newsletters.Please note a version of this article is published at SitePoint which includes links to related articles on their site. This article has been online since 2004. Changes to this article are noted at the bottom of this article. This... 
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How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed

TweetA more recent version of this article has been posted at SitePoint, which also has links to related articles that might be of interest. The SitePoint article also has a review of Google Checkout. Selling online can be a great way to expand an existing business or start a new one. Sites like eBay and etsy let you sell within their sites and use their shopping carts. You benefit from their traffic... 
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How To Do Basic Search Engine Optimization for Web Pages

TweetWhen a prospect or customer uses Google to find a product or service you offer, ideally you want your web pages to appear in the top 10 search results. There are many excellent articles online that describe different ways to improve the search engine rankings of your web pages. My goal is not to write yet another how-to article about search engine optimization. Today I want to describe basic steps... 
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How to Make New Year’s Resolutions You Can Keep

TweetNew Year’s resolutions are cliched. Many people make them. Few people remember them months later. However, clear resolutions can be a powerful way to boost your business. And January, after the hectic chaos of the holidays, is the perfect month to develop simple measurable goals you can remember and keep throughout the new year. Goals are problematic. Some people love constraints; they eagerly... 
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How To Build a Basic Email Marketing Capability

TweetPlease note that I’ve written a companion article to this one, How To Code HTML Email Newsletters, that describes the subtleties of coding html email to work beautifully across almost all email reading software. This summer past my wife and I drove our kids cross country as part of a move from Connecticut to Arizona. In Santa Fe, New Mexico, my wife dragged me into a sculpture gallery off... 
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How to Protect Your Website Images

TweetIf your business offers unique products, and you have a website, you may have wondered how to prevent competitors from copying your images to their computer. What made the web so popular so fast, the ability for average people to view the source code of any web page, including downloading images, can cause problems for some businesses. Locking down your images is not 100% possible. But you can... 
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Use Online Surveys To Support Business Decisions: An Interview With Vivek Bhaskaran

TweetRun your business without customer feedback and you might as well burn your money. How do you dig out customer ideas that make a huge difference to all your customers? Lately online surveys appear to be an inexpensive way for businesses to easily gain customer feedback. To learn more about online surveys, I asked Vivek Bhaskaran, founding member of online survey service QuestionPro.com, to talk... 
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How To Evaluate Programmers, Without Being A Programmer

TweetUpdates to this article are noted at the bottom of this page. You are a business person. You know customers, products, competitors, pricing, and how to make them make money. You do not have time to learn software programming. It takes years to learn, for one thing. But you do need to hire someone who can build a software application. Where do you start? How do you evaluate a skill set that appears... 
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How To Easily Edit DNS Zone Files To Configure Email Servers

TweetEarlier this year, and again this week, I had to configure a client’s email once they moved to a new web hosting vendor. In both cases, they had old webhosting contracts that cost too much, around $30 USD a month when $10 or $20 a month provides much more bandwidth, disk space, and other features. In both cases, I had to cobble together information to get the email configuration done. This... 
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