Reach Customers Online

Need Something? Talk To My Right Ear

We humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left. In a series of three studies, looking at ear preference in communication between humans, Dr. Luca Tommasi and Daniele Marzoli from the University “Gabriele d’Annunzio” in Chieti, Italy, show that a natural side bias, depending on hemispheric asymmetry in the brain, manifests itself in everyday human behavior.

From Need Something? Talk To My Right Ear in Science Daily. Found through HiveLogic.

Best part is that the tests were done in a noisy nightclub asking people for cigarettes. Probably the worst place to have a conversation. This research suggests that when you pitch your clients, you should always directly face their right ear.

Related Stories

Getting The Message: How People Understand Marketing

The Not-So-Hidden Politics of Class Online

Searching for the Why of Buy

Six Ways to Get People to Say Yes

The PR Lessons of a Clueless Blog Pitch

Writing Functional Specs, Technical References, User Manuals, Interface Text

Scientists report data storage explosion

Vince the ShamWow Guy is Flawless DRTV