How to Develop a Facebook Page that Attracts Millions of Fans
“There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?”
From AllFacebook. This article nicely describes how to take advantage of Facebook for your business. It is extremely comprehensive, an excellent how-to and checklist for your pages.
In reading this, however, it struck me that Facebook does (or soon will do) everything a good corporate website must. A Facebook business page is a second website. Only it has better tools to connect with customers and a platform to expose your business to many more people than a search engine (see also John Battelle’s Searchblog article, The Conversation is Shifting).
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