B2B Buyers Have Very High Social Media Participation
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“If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell and National Instruments (both won Forrester Groundswell awards) but a lot of the blogs, communities, and other social outreach from business to business companies is less than mature, to say the least. This is your chance to stand out. Take this report and show it to your boss to convince her that it’s time to get started.”
From the Groundswell blog at Forrester Research. While the topline is “Social Media isn’t just for teenagers,” it is striking how many business people currently read and participate in social media, from blogs to Facebook to Twitter, to connect with other businesses to do business. Social media has become mainstream.
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