Reach Customers Online

Blogging is a Low Cost, High Return Marketing Tool

“To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.”

From the New York Times (free registration required; stories available free for short time).  Part of this article is typical feel-good roundup. But it also highlights the key reasons smaller businesses should set up a blog, especially if one or more people in the company like to write. I slightly disagree with one of their sources who says companies with a product have less of a reason to blog. In fact, many people who use products are very interested in how a particular product is created, how it evolves, how it is maintained. More important, blogs allow customers and prospects to comment and engage the business. That’s always valuable.

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