Maintaining an SEO Log
“A SEO log that includes notes on all changes made to a Web site can be absolutely invaluable. One of the best reasons for this is that it can give you an idea as to the cause and effect of SEO, at least as it relates to your specific site.
At its root, SEO is an inexact science. It’s a world where we follow best practices and use our best judgment to make decisions on what to do next. This is one reason why the SEO community is very open, with experienced SEOs regularly sharing their knowledge on their own blogs or on sites like Search Engine Watch.”
From Search Engine Watch. This is excellent advice and he goes into some detail about how an SEO log might work. Certainly there is a lot of detail that can be captured as you tweak all the different elements of a website, as well as PPC campaigns and the rest.
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