Why it Makes Sense to Target Longtail Keywords First
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“When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail.”
From SEOBook. (If you don’t know, ‘longtail’ refers to less frequently used key words and phrases used to search online.) This is a fairly quick discussion about how to improve the search rankings for a new website when competitor sites obviously rank highter. But it also works for long time websites, as well. The trick is to provide many paths into your site, not just the obvious paths from ranking high (or trying to rank high) with obvious search terms.
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